SUSTAINABLY RAISED, EXCEPTIONAL TASTE
AHEAD OF THE HERD
With sustainability in our DNA, crafting Five Founders Beef was a natural progression for NAPCo
In April 2019, Five Founders became the first beef product to be certified carbon neutral by the Australian Federal Government—a milestone our five founders would be proud of.
We launched Five Founders to meet the needs of mindful meat-lovers, offering consumers the confidence that they can enjoy a delicious steak while supporting environmentally responsible choices.
OUR IMPACT
We’re continually investing in sustainable practices that contribute to a healthier planet. Our certified carbon-neutral beef was just the beginning of our journey.
In another step toward our mission to reduce livestock emissions, we have partnered with global health and bioscience leader dsm-firmenich to integrate a methane-inhibiting supplement across the NAPCo supply chain.
With livestock contributing approximately 16% of global greenhouse gas emissions, this represents a major step forward in our commitment to reducing methane emissions in beef production. This innovative supplement, designed for cattle and other ruminants, works by inhibiting the enzyme that triggers methane production in the digestive system.
In a 2021 study funded by Meat & Livestock Australia, the addition of this supplement to cattle feed cut methane emissions by up to 90%—all without impacting daily gain growth rates or feed conversion efficiency.
By adopting this approach, NAPCo is delivering real environmental benefits without any compromise to the quality or flavour of our beef. It’s simply better beef for a better planet.
Discover our positive impact on climate change
We’re continually investing in sustainable practices that contribute to a healthier planet. Our certified carbon-neutral beef was just the beginning of our journey.
- Allan Cooney, NAPCo CEO
REDUCING OUR CARBON FOOTPRINT
We recognise the impact meat production can have and are committed to minimising our footprint through proactive, sustainable practices. With our carbon-neutral beef, we measure, reduce, and offset the carbon dioxide emitted across the entire production process.
Our approach to sustainability involves tracking our carbon footprint at every stage of the supply chain and continuous efforts to lower emissions through a combination of initiatives: advancements in cattle genetics, methane-inhibiting supplement trials, soil regeneration, legume crop planting, renewable solar energy projects, and the purchase of carbon credits supporting approved Emissions Reduction Fund projects.
The integration of methane-inhibiting dietary supplements that significantly reduce methane emissions in cattle is a pivotal advancement in our emissions-reduction strategy. In parallel, our highly efficient breeding herd and careful supply chain management enable us to lead in reducing both total emissions and emissions intensity, furthering a responsible and sustainable future for beef production.
We’re Excited To Advance Our Carbon Journey: Committed to Reducing Our Footprint for a Greener Future
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